To track your new and returning visits to our Marketing Site we use Google Analytics and Hot Jar services to track your new and returning visits. For our Application Site, we only use Google Analytics. This information is used by us to observe and keep track of how visitors use our site including things like the number of users, first time users, pages visited, how much time was spent on each page, etc. In some cases, our cookies may collect your IP address in this process, however we do not use this information for marketing or any other purpose other than in our analytic process.
ThruThink uses Google Analytics to help us to better manage our marketing site. Google Analytics stores information about your visit to this website such as:
How you came to our site
Your entry point to our site
How much time you spent on our site
Which Pages you visited
Your Exit Point
Are you a New User or Repeat User
Location by city and country
Other selections that you make on our site
Your computers IP address (it is being anonymized on our Marketing Site)
ThruThink® also uses Hotjar (http://www.hotjar.com) on this website in order to better understand our users’ needs and to optimize how the website is performing.
You can opt-out to the creation of a user profile on Hotjar, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link (https://www.hotjar.com/opt-out).