Analytics

To track your new and returning visits to our Marketing Site we use Google Analytics and Hot Jar services to track your new and returning visits. For our Application Site, we only use Google Analytics. This information is used by us to observe and keep track of how visitors use our site including things like the number of users, first time users, pages visited, how much time was spent on each page, etc. In some cases, our cookies may collect your IP address in this process, however we do not use this information for marketing or any other purpose other than in our analytic process. 

 

Google Analytics

ThruThink uses Google Analytics to help us to better manage our marketing site. Google Analytics stores information about your visit to this website such as:

How you came to our site

Your entry point to our site

How much time you spent on our site

Which Pages you visited

Your Exit Point

Are you a New User or Repeat User

Location by city and country

Browser information

Other selections that you make on our site

Your computers IP address (it is being anonymized on our Marketing Site)

There is not a complete list of the information that Google Analytics collects. Please refer to the Google Analytics Privacy Policy. You may opt-out of making your site activity available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) that is running on websites from sharing information with Google Analytics about visit activity.

 

Hotjar

ThruThink® also uses Hotjar (http://www.hotjar.com) on this website in order to better understand our users’ needs and to optimize how the website is performing. 

Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link (http://www.hotjar.com/legal/policies/privacy).   


You can opt-out to the creation of a user profile on Hotjar, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link (https://www.hotjar.com/opt-out).